In recent years, marketing and publicity managers have had to start facing an increasingly complicated environment. In a way, and as some influential voices point out; they may have to start preparing to survive in a world without ads. But even though the brand ads and messages that we know today still exist; brands and companies have to move in an environment in which their contents and messages are increasingly critical and less receptive. If you add to that that the connected environment not only makes them have more opportunities; to connect......

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